Synchronicity Earth provides funding for the most important conservation initiatives globally, acting as ambassador, mentor and agent to organisations working to halt and reverse environmental degradation. Its overall aim to empower those protecting threatened and forgotten species in some of the most amazing and biodiverse ecosystems in the world.
It creates beautiful, yet thought-provoking events to increase concern for the living environment. This is important because currently, a small proportion (around three per cent) of charitable donations goes towards environmental protection. Of that, only a fraction is targeted effectively, leaving many critical gaps. Synchronicity Earth believes that addressing these gaps will help to safeguard our future and that of the species we share our planet with.
Throughout 2014, Synchronicity Earth will be hosting a programme of events to mark the IUCNís Red Listís 50th anniversary. This event-series aims both to celebrate the abundance and diversity of life on Earth and to highlight our planetís biodiversity-loss.