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Bill Kallaway is one of the UK's
leading pioneers in business cultural communications.
In 1972 Bill founded Kallaway to develop sponsorship initiatives between business and the arts. With over 30 years experience and three Hollis and 13 Arts & Business winners awards for its client campaigns, Kallaway is now one of the UK's foremost cultural consultancies.

Bill is responsible for some of the country's most effective cultural sponsorships ranging from Whitbread Book of the Year, Sainsbury's Choir of the Year through to Barclays New Futures which, at £10m, is the UK's largest education sponsorship. He advises across business sectors and has developed CSR and social sponsorships for, among others, British Gas, Prudential, Lloyds Bank, and Transco - developing schemes that have run for up to 20 years and spanned areas as diverse as urban regeneration, environment, employee initiatives and community investment.

Bill is a Fellow of the Royal Society of Arts, and a founder member and subsequently Chairman of the European Sponsorship Consultants. He has acted as a judge for both Hollis and PR Week Awards and in 2001 was awarded the Hollis Sponsorship Personality of the Year. In 2003 he was appointed Chairman of the National Youth Theatre of Great Britain.
   


  Peter was Educated at Bishopshalt School in West London, Hornsey College of Art and Central St Martins. After graduation he taught at Central St Martins and then moved into industry as a design consultant working for many of the UK's leading high street brands and was nominated for a D&AD award in 1980. After a decade in design he used the experience gained to assist companies who included Avis, BP and The Crown Estate to develop marketing and communications campaigns. He established and ran the multi-media and online division of Small Back Room until his appointment as Managing Director of Kallaway in 2004.

As well as the day-day running of the company, Peter is responsible for providing strategic consultancy in the development of campaigns to implementation for a number of clients; Akram Khan Company, BBC, Colliers International, UBS, Wellcome Trust and The National Foundation for Youth Music. His expertise includes discovery and goal setting, competitor analysis, rights and partnerships development, programme planning, overseeing implementation and evaluation. Peter is also a non executive board member of the award winning Theatre-Rites theatre company www.theatre-rites.co.uk, a Fellow and Board Bank member of Arts & Business and an advisor to Kinetica Museum www.kinetica-museum.org.
   

  Anna graduated in law and then spent three years working for Kyowa Saitama Bank in Tokyo before returning home to find her niche in the communications industry.

Anna has worked in communications for twelve years across a range of disciplines;

Business television and new media; ITN
Branding and design; Basten Greenhill Andrews and Brandhouse WTS
Public Relation and Sponsorship; Ketchum and Manning Selvage and Lee.

Her role involves helping Kallaway establish successful working relationships with its clients, and leading the strategic communications planning on projects to ensure sponsorship initiatives are well received by the media. Some clients Anna has worked with recently include: Coca Cola GB, the Virgin Group, Hiscox, Proctor & Gamble, and the Wellcome Trust.
 
 
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