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Bill
Kallaway is one of the UK's
leading pioneers in business cultural
communications. |
In 1972 Bill founded
Kallaway to develop sponsorship initiatives
between business and the arts. With
over 30 years experience and three Hollis
and 13 Arts & Business winners awards
for its client campaigns, Kallaway is
now one of the UK's foremost cultural
consultancies.
Bill is responsible for some of the
country's most effective cultural sponsorships
ranging from Whitbread Book of the Year,
Sainsbury's Choir of the Year through
to Barclays New Futures which, at £10m,
is the UK's largest education sponsorship.
He advises across business sectors and
has developed CSR and social sponsorships
for, among others, British Gas, Prudential,
Lloyds Bank, and Transco - developing
schemes that have run for up to 20 years
and spanned areas as diverse as urban
regeneration, environment, employee
initiatives and community investment.
Bill is a Fellow of the Royal Society
of Arts, and a founder member and subsequently
Chairman of the European Sponsorship
Consultants. He has acted as a judge
for both Hollis and PR Week Awards and
in 2001 was awarded the Hollis Sponsorship
Personality of the Year. In 2003 he
was appointed Chairman of the National
Youth Theatre of Great Britain. |
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Peter was
Educated at Bishopshalt School in West
London, Hornsey College of Art and Central
St Martins. After graduation he taught
at Central St Martins and then moved
into industry as a design consultant
working for many of the UK's leading
high street brands and was nominated
for a D&AD award in 1980. After
a decade in design he used the experience
gained to assist companies who included
Avis, BP and The Crown Estate to develop
marketing and communications campaigns.
He established and ran the multi-media
and online division of Small Back Room
until his appointment as Managing Director
of Kallaway in 2004.
As well as the day-day running of the
company, Peter is responsible for providing
strategic consultancy in the development
of campaigns to implementation for a
number of clients; Akram Khan Company,
BBC, Colliers International, UBS, Wellcome Trust
and The National Foundation for Youth
Music. His expertise includes discovery
and goal setting, competitor analysis,
rights and partnerships development,
programme planning, overseeing implementation
and evaluation. Peter is also a non
executive board member of the award
winning Theatre-Rites theatre company
www.theatre-rites.co.uk,
a Fellow and Board Bank member of Arts
& Business and an advisor to Kinetica
Museum www.kinetica-museum.org. |
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Anna graduated
in law and then spent three years working
for Kyowa Saitama Bank in Tokyo before
returning home to find her niche in
the communications industry.
Anna has worked in communications for
twelve years across a range of disciplines;
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Business television
and new media; ITN |
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Branding and design;
Basten Greenhill Andrews and Brandhouse
WTS |
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Public Relation
and Sponsorship; Ketchum and Manning
Selvage and Lee. |
Her role involves helping Kallaway establish
successful working relationships with
its clients, and leading the strategic
communications planning on projects
to ensure sponsorship initiatives are
well received by the media. Some clients
Anna has worked with recently include:
Coca Cola GB, the Virgin Group, Hiscox,
Proctor & Gamble, and the Wellcome
Trust.
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