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Art For All: Groundbreaking Platform Changing the Way People Consume
Art Announces London Launch

  • Unique trading platform for world-famous artworks makes buying art accessible to all through a share-based trading system
  • Works available for purchase include Banksy, Shepard Fairey and D*Face and several others
  • Banksy in your bedroom: Buy a quarter of the shares of any artwork and take it home to put on your wall for a quarter of the year (3 months)
  • Brand new dedicated East London gallery is supported by technology enabling people to buy shares in artworks in real time whilst viewing them
  • To gain exclusive access to a test version of the website please email myartinvest@kallaway.com
  • Official launch on 10 April – to book a place contact myartinvest@kallaway.com

Ever dreamt of owning a Banksy? Perhaps an original D*Face is more up your street? Well now you can – and you don’t need a winning lottery ticket to do so. My Art Invest, a unique art-buying platform that is changing the way people consume art is poised to officially launch its international arm on 10 April 2014. The revolutionary new concept makes buying artworks by world-renowned artists possible for millions of people for the first time by dividing work into shares, which can be traded on a one-of-a-kind art stock exchange. What’s better still - buy a quarter of the shares of any art work and you will have the option to take the artwork home for a quarter of the year to hang on your very own wall.

The My Art Invest collection will present a diverse spectrum of street artworks, with a focus on street art, from household names like Banksy and Shepard Fairey through to leading contemporaries like D*Face and Katrin Fridriks. The new platform hopes to democratise art by enabling people to own art they have previously only been able to dream of. Shares in artworks start at just £5.

The groundbreaking new platform arrives in the UK following a hugely successful three years in France. The international website launches in tandem with the opening of the first ever dedicated My Art Invest gallery in Hoxton, London, where the public will be able to visit and see the works available for purchase. The new, 230-square-meter space will host a rotating exhibition of 25-35 artworks from My Art Invest’s collection of more than 100 pieces with these changing every month. The gallery will be uniquely supported by technology, with visitors offered the use of dedicated iPads that will enable them to buy shares in artworks on display in real-time through a registered account on the platform’s dedicated app. This is the only platform that seamlessly unites physical art viewing with online purchasing in real-time in this way. Works on display the gallery will be exclusively available for purchase within the gallery and prices of the works will range from £500 - £100,000.

Tom-David Bastok, Founding Director of My Art Invest says:
“My Art Invest was created with the vision of making buying art something that isn’t reserved for the financial elite. Through our unique trading platform we hope to change the way that people engage with art and by giving them the freedom to take ownership over works that they enjoy without needing to spend their entire life savings.

“We are thrilled to be opening a gallery in the UK after such tremendous success in France and look forward to welcoming anyone with an interest in what we are doing to our new gallery.”

Buying and selling shares on the exchange platform presents an opportunity to earn money and My Art Invest has a proven track record in France where almost 6,000 customers have gained an average return of 30% in the last three years.

Plans are currently underway to develop a rolling programme of My Art Invest Guru workshops and events, where visitors to the gallery will be able to learn about the art market and artworks from some of the industry’s leading experts.

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Notes to Editors

Social:
Twitter: @MyArtInvest
Facebook: https://www.facebook.com/myartinvest
Instagram: http://instagram.com/myartinvest
Website: http://www.myartinvest.com/en/

Press contacts
Kallaway PR
020 7221 7883
jack.hickmott@kallaway.com / tori.dance@kallaway.com

How does My Art Invest work?

My Art Invest isa unique art-buying platform that is changing the way that people consume art. The revolutionary new platform hopes to democratise art by enabling people to buy shares in artworks by world-renowned artists that they could have only previously dreamt of owning. Each work is divided into 100 shares, which can be traded on a one-of-a-kind art stock exchange.

Founded in France in 2011 by Tom-David Bastok, the platform will launch in the UK in 2014 and is based in an innovative gallery on 150 Commercial Street, Shoreditch, London, that is seamlessly supported with technology offering visitors the use of an iPad to learn about and purchase works in real time as they view them through a dedicated app. 

Trading mechanism:
Sourcing: Paris, London, New York, Los Angeles, Berlin, Switzerland, Japan

  • Artist selection by My Art Invest’s dedicated buying team through a detailed analysis.
  • First contact with the artists / agents.
  • Purchase of one or more artworks from the selected artist.

Primary market:

  • Art works are made part of the collection and are made available for purchase on the My Art Invest platform with artworks divided into 100 shares (500 shares for artworks over £100,000 with some works divided into 1,000 shares).
  • Artworks shares are purchased by private buyers.

Secondary market exchange platform:

  • Shares are resold by private investors.

Final Sale (3-5 years after original purchase):

  • My Art Invest asks shareholders of the work if they are interested a sale being made on the real market through My Art Invest’s dealers. This will only take place is 51% or more shareholders agree to a sale.

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