Paradise garden joins the London City commute - a dress of a 1,000 Orchids created by M&G Investments leads the way to the RHS Chelsea Flower Show sponsored by M&G Investments that opens next week
The dress made of 1,000 Orchida Vanda petals reflects the theme of M&G’s own garden at the Show - a contemporary paradise garden. 2014 marks the fifth year M&G Investments have been the title sponsor of the RHS Chelsea Flower Show. This year’s M&G garden is designed by Cleve West. The model’s dress took over 50 hours to create and is based on the harmony and energy that has underpinned paradise gardens across the world throughout history.
The RHS Chelsea Flower Show sponsored by M&G Investments opens on Tuesday 20 May and runs until Saturday 24 May 2014
Paradise garden joins the London City Commute - A dress of a 1,000 Orchids
leads the way to Chelsea
M&G Investments, title sponsor of the RHS Chelsea Flower Show, commissions a dress that reflects M&G’s Paradise Garden that opens next week’s show
Leading the way to Chelsea, M&G Investments, the title sponsor of the RHS Chelsea Flower Show, has commissioned a dress made up of 1,000 Orchida Vanda heads, with added detail provided by preserved Stachys lanata leaves, to highlight the 2014 theme of The M&G Garden – a contemporary paradise garden.
The result is a showcase of how British garden design has evolved yet retains many features that have stood the test of time, an approach that reflects M&G Investments’ own company values.
The gown, created by Knightsbridge-based floral designer Judith Blacklock and showcased by model Nina Schubert, took a team of five over 50 hours to craft. The dress is based on the harmony and energy that has underpinned paradise gardens across the world throughout history, and stood in contrast on London Bridge against the backdrop of the Capital’s financial hub – also the home to the M&G Headquarters.
M&G Investments has commissioned award-winning landscape designer Cleve West to create a contemporary paradise garden for this year’s Chelsea Flower Show.
The M&G Garden will feature ancient elements of water, shade and planting to create a paradise garden fit for 2014.
2014 marks M&G’s fifth year as the title sponsor of RHS Chelsea. M&G has been managing the money of individuals and institutions for more than 80 years.
The RHS Chelsea Flower Show runs from 20th – 24th May 2014.
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For further information, please contact:
For further information about The M&G Garden please contact:
Tori Dance email@example.com on 0207 2217883
About Cleve West
Cleve West is a landscape designer whose creative use of space and sensitive, imaginative planting have put him at the forefront of contemporary garden design in the UK. He has won a total of seven RHS Gold Medals (four at the Chelsea Flower Show) and three awards for innovative garden design. His 2008 garden for Bupa at the Chelsea Flower Show won the BBC/RHS “People's Choice” award. And more recently, Cleve has won the coveted “Best in Show” two years in succession for The Telegraph in 2011 and Brewin Dolphin in 2012.
Whether in town or in the country, Cleve will combine structure with sensuality, the classic with the contemporary, invariably embracing the tension between the familiar and unfamiliar to give the garden an ‘edge’. Sustainability is the cornerstone of Cleve’s philosophy. He uses local materials wherever possible and carefully selects plants that work in their surroundings. His planting schemes, natural or contrived, will always be guided by existing flora and local conditions especially where bio-diversity is an issue.
About the RHS
As the world’s leading gardening charity, we help to bring gardening into people’s lives and support gardeners of all levels and abilities; whether they are expert horticulturists, beginners, or children who are planting seeds for the very first time. Gardening improves the quality of life and the RHS believes everyone should have access to great horticultural experiences.
RHS membership is for anyone with an interest in gardening. Support the RHS and secure a healthy future for gardening. For more information call: 0845 130 4646, or visit www.rhs.org.uk
RHS Registered Charity No. 222879/SC038262
M&G is an international active asset manager, investing on behalf of individuals and institutions for over 80 years. As at 31 December 2013 the firm manages over £244 billion assets over through a wide range of investment strategies across equities, fixed income, property and multi asset.
Headquartered in London, M&G employs over 1,700 people worldwide operating from offices across Europe and Asia.
M&G’s history is a story of investment firsts, from Europe’s first mutual fund in 1931 to the Inflation Linked Corporate Bond Fund in 2010.
rsts, from Europe’s first mutual fund in 1931 to the Inflation Linked Corporate Bond Fund in 2010.
For more information on M&G Investments, please visit www.mandg.co.uk
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Issued by M&G International Investments Limited (Registered office: Laurence Pountney Hill, London EC4R 0HH, United Kingdom.) Authorised and regulated by the Financial Conduct Authority and registered with the CNMV in Spain.
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