THE CYPRUS TOURISM ORGANISATION
NEWSLETTERS
PRESS RELEASES
 

 
 THE CYPRUS TOURISM ORGANISATION


Unplug For The Holidays With a Digital Dextox in Cyprus

Results from the Cyprus Tourism Organisation revealed

  • New research released by the Cyprus Tourism Organisation sees almost one in five people admit that when on holiday they are too preoccupied uploading pictures and updating their status, rather than experiencing the holiday they are updating about
  • With ‘selfie’ recently named the word of the year, more than a quarter of those between 16 and 44 years old admit the only photos they take on holiday are selfies which don’t even show where they are

  • Average December temperatures of 25 degrees centigrade make Cyprus the perfect destination to escape the UK’s cold snap and switch off with loved ones over the Christmas break

The Cyprus Tourism Organisation has commissioned a survey to shine a light on the Brits’ attachment to their mobile devices and to understand why it can take time to switch-off from life back home, when on holiday. The results were astonishing, showing that millions are missing out on life as they rush to document their every move on social media.

Christmas is an ideal time to take a break from technology and enjoy quality time with loved ones, and Cyprus offers an ideal destination in the eastern Mediterranean – only a four-hour flight away from London.

From balmy temperatures with a daily average of 20 degrees (C) in December to the magic of a Greek Orthodox Christmas, there’s as much to tempt visitors to Cyprus during this festive season as at any other time of year – especially given the opportunity to sample the delights of a traditional Cypriot Christmas and New Year.

Key findings from the survey include:

  • The Brits’ love for social media has become so all-consuming that one in five adults now admit they spend so much time uploading pictures and updates that they are actually missing out on life experiences
  • That’s according to new research which shows that number rises to more than one in three 16-44 year olds
  • And as the term ‘selfie’ becomes common place in conversation, almost one in seven admit their holiday snaps now almost solely consist of selfies where it’s difficult to tell where they have even been, with more than a quarter of 16-44-year-olds admitting to doing this.
  • The research shows as many of us get set to head off on holiday, we will be attached to our devices despite the promise of spending time with family and friends and experiencing new things.
  • More than a fifth get frustrated when friends and family spend their whole holiday attached to their phones (this is the case even more so for women compared to men 25% vs 19%).
  • And cementing our obsession with Twitter, Facebook and Instagram, one in five say they log onto social media whilst on holiday because they are worried about missing out on something back home and more than half of 16-44 year olds like to upload photos to Facebook and Instagram to share their holiday with friends and family back home. 

Even if you are obsessed with ‘selfies’, Cyprus offers the perfect backdrop, which is a warm and laid-back island, allowing the rest of your senses to revitalise themselves.

Christmas in Cyprus
For families wanting to experience Cyprus’ colourful cultural scene during the Christmas period, there are a host of special concerts and events take place across the island, from local bands, choirs, orchestras, dancers and groups through to Viva Verdi - Moscow New Opera in Rialto, Limassol (21 December). Nicosia’s Eleftheria Square is one of the main places to catch live acts with performances everyday from 17 - 30 December. At the entrance of the Pafos Mosaics near the harbour there is free entertainment every Sunday.

The heart of every Cypriot home is the kitchen, so food plays a major role in the Cypriot Christmas celebrations. Be sure to take a stroll to the local bakeries to pick-up loaves of Christopsomo (Christ Bread), normally accompanied by dried figs, nuts and honey, which are typically eaten on Christmas Eve. Familiar dishes such as stuffed turkey, often locally-reared, and roast chicken and roast lamb are also traditionally served on Christmas day. Also very popular are the traditional cakes such as ‘kourabiedes’, a delicious small almond cake coated in icing sugar, ‘melomakarona’, a traditional honey cake, and ‘finikia’, a kind of walnut pie. 

Getting there: Return flights with Cyprus Airways from London Heathrow to Larnaca, from £220 (including VAT) per person. For more information, visit www.visitcyprus.com

           
- ENDS -


Notes to Editors

For high resolution images and more information on Cyprus and forthcoming press trips contact the Kallaway Travel team:
Email: Daniela.marchesi@kallaway.com and jack.hickmott@kallaway.com
Tel: 020 7313 6274
Media centre: http://mediacentre.kallaway.co.uk/cyprus-tourism.htm


About Cyprus
www.visitcyprus.com
Cyprus – the third largest island in the Mediterranean – attracts over 2m tourists annually –lured by its legendary hospitality, glorious coastline and stunning mountain villages. There is something to suit every traveller  – family resorts, world class spas, golf courses, marinas, agro-tourism, food and wine trails. For the active; the warm waters of Cyprus are perfect for diving and waterskiing. Adventure seekers can explore the beauty of Cyprus with trekking or bird-watching tours, while golfing enthusiasts play on award winning courses.

In a recent well-documented EU survey by the European Environmental Agency, Cyprus’ bathing waters were deemed ‘excellent’ and voted ‘the cleanest in Europe’.

 - END TO ALL -



 
 
TERMS AND CONDITIONS 2 Portland Road Holland Park London W11 4LA Tel: +44 (0)20 7221 7883