Churches Conservation Trust The Churches Conservation Trust is the UK’s national charity conserving England’s most significant historic churches which are no longer needed for regular worship. Kallaway is working with the Trust to maxamise its campaigning voice during 2009, the Trust’s 40th year, helping the charity demonstrate how historic churches can be saved by bringing them back into the heart of communities.

The campaign began with a Birthday Bells - which saw church bells ring out in over 70 historic churches across England and the creation of a free ‘birthday bells’ mobile phone ring tone. The campaign secured over 200 pieces coverage in the national and regional press across the UK – including 13 national broadcast packages. To help secure coverage in the regions, we worked with CCT’s regional managers to develop specific regional campaigns. This together with a regional broadcast coordinated by us, secured over 40 broadcast stories and 157 stories in print. This coverage enabled CCT messages to reach millions of people across the UK – even winning praise in the House of Commons.

Kallaway will work with the Trust on a range of activities over the next year including their ‘Adopt a Gargoyle’ campaign and a ‘Birthday Song’ weekend, which will see 40 choirs performing in 40 churches across England.