The Big Draw is the UK's largest annual free celebration of drawing with 1,000 venues and over 500,000 participants getting back to the drawing board.

Supporters such as Quentin Blake, Posy Simmonds, Gavin Turk, Anthony Gormley and Gerald Scarfe were enlisted to demonstrate the power of drawing at the live events and in the media.

A national launch took place at 200 events across the East End, while across Britain Big Draw events took place in venues as diverse as community centres to space observatories helping children and adults discover the joy of drawing.

Kallaway secured over 1,600 individual stories across the UK over Big Draw month and a 20 broadcast packages.

Highlights included 33 stories in national broadsheet and magazine titles including a four page feature in the Guardian on Quentin Blake and a two page drawing feature in the Independent with Paula Rego.

Broadcast highlights included a dedicated programme on BBC Radio 4's Go For It - the UK's most listened to children's Radio programme, BBC Breakfast, News24 and Local BBC Stations across the country. A focused London and local media Campaign secured 74 stories on LondonTV and radio which ensured the East End launch event was well attended.