The View from The Shard appoints international observation deck
specialist Anna Domingo, as new Marketing Director

The View from The Shard, the visitor attraction at the top of Western Europe’s tallest building, is pleased to announce the appointment of a new Marketing Director, Anna Domingo, whose previous roles include launching innovative marketing strategies for ‘Top of The Rock’ at the Rockefeller Centre and Empire State Building, New York.

Ms Domingo, who joins The View from The Shard after its highly successful first year, possesses unique expertise in developing consumer engagement strategies for observation decks overseas, adding experience value through innovative brand partnerships. Her strong experience in New York City is augmented by her work leading integrated marketing communications in worldwide major destinations and new landmarks in the Middle East and Europe. These include PlateaMadrid (Spain), Value Retail (Madrid, Spain), Saadiyat Island Manarat al Saadiyat Experience Centre (UAE), and most recently the Mall of Qatar, the largest shopping centre under construction in Qatar and second largest in the Middle East.

Ms Domingo takes over from Laura McCarthy, who steps down after completing a launch phase that has positioned the attraction as a must-visit destination in London and cumulated in welcoming its one millionth visitor shortly after the first anniversary of opening. Ms McCarthy leaves The View from The Shard to take on the regeneration and re-launch of Dreamland amusement park in Margate, Kent.

The View from The Shard has been nominated for various industry awards since opening in February 2013. Most recently, the attraction was awarded a 2014 Trip Advisor Certificate of Excellence, named a Brand Network ‘Cool Brand’ for the second consecutive year (voted by an expert panel and members of the public) and is nominated for ‘Cultural Attraction of the Year’ with London Lifestyle Awards 2014.

Anna Domingo, Marketing Director, The View from The Shard said: “The View from The Shard is a remarkable new visitor experience for London and I am delighted to be leading on building an international profile with exciting marketing communications initiatives for 2014 and beyond. Laura McCarthy and team have launched a celebrated, premium brand in the first year, and I look forward to taking this forward into new global markets, developing audiences world-wide.”

Clive Stephens, CEO, The View from The Shard said: “We are very pleased to welcome Anna Domingo to our team, bringing with her a wealth of valuable expertise in brand building and development on an international scale. After a very successful first year, The View from The Shard continues to expand, continually seeking exciting new opportunities which I’m confident Anna will capitalise on to maintain our premium positioning and enhance brand visibility in new territories.”

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Anna Domingo

Image Credit: © Rico Patel

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Media Contacts

Kallaway PR
Jack Hickmott
+44 (0)20 7221 7883 /

The View from The Shard
Stacey Wright, PR and Social Media Manager:
+44 (0)20 3102 1699 /


Notes to editors

Anna Domingo - biography
Anna Domingo is a Marketing leader with over 15 years of experience in international marketing and branding, with unique and specialist experience in high-end properties landmarks and destinations (tourism, fashion and culture). She possesses unique experience of launching and directing international Marketing and communication strategies for observation decks, working on both the ‘Top of The Rock’ at the Rockefeller Centre and Empire State Building, New York. International experience: USA (NYC), Middle East (Dubai & Abu Dhabi) , Qatar, Uk and Spain (Barcelona and Madrid).

The View from The Shard
The View from The Shard is the premium attraction at the top of The Shard, London’s newest landmark.  The View from The Shard is the highest vantage point from any building in Western Europe and the only place where it is possible to see all of London all at once. Tickets and gift certificates can be booked in advance online at or via telephone at 0844 499 7111 (booking fee applies for telephone bookings only). Advance tickets are priced at £24.95 for adults or £18.95 for children.

About The Shard and London Bridge Quarter
The Shard ( is a landmark building on the London skyline, developed by Sellar Property in association with LBQ Ltd and designed by Renzo Piano.

At a height of 1,016 ft (310 m) the building redefines London’s skyline and will be a dynamic symbol of the Capital, recognisable throughout the world. Located in the historic London Bridge Quarter in the heart of London, The Shard sits centrally between the West End, Westminster, the South Bank, the City and Canary Wharf.
The name ‘Shard’ comes from its sculpted design, which consists of glass facets that incline inwards but do not meet at the top, but instead open to the sky to allow the building to breathe naturally. London church spires and masts of ships which once anchored on the River Thames inspired the elegant building.

The Shard is a vertical city with high-quality offices, international restaurants, the 5-star Shangri-La hotel, exclusive residences and visitor attraction The View from The Shard, which provides visitors with a multi-sensory experience and exhilarating 360° views for 40 miles across London.