Photo-London's opening night party was attended by over 1,000 people including Matthew Williamson, Kim Cattrall, Sam Taylor-Wood, Nick Rhodes, Neil Tennant, Laura Bailey and Philip Treacy.

Christopher Bailey, Burberry's Creative Director, curated his own exhibition at the fair and over 30 events took place from tours around the Courtauld to photo blogging at the Apple Store.

Kallaway's media campaign secured coverage across national and international media including features and full pages in: The Times, The Independent, Financial Times, Sunday Times Magazine, Evening Standard, Arena, Esquire, Highlife, Wallpaper, Die Welt, Der Spiegel, Wall Street Journal, Art Review, Art & Auction, British Journal of Photography and Antiques Trade Gazette...to name a few.

Photo-London reported sales of over £3.2m and 18,000 visitors over the four days - a 25 per cent increase on paying visitors from the previous year.

"You guys were great! My attitude to public relations has changed completely! Your enthusiasm for the project really showed through and your handling of journalists was excellent".
Daniel Newburg, Director, Photo-London