Photo-London's opening night party was attended
by over 1,000 people including Matthew
Williamson, Kim Cattrall, Sam Taylor-Wood,
Nick Rhodes, Neil Tennant, Laura Bailey
and Philip Treacy.
Christopher Bailey, Burberry's Creative
Director, curated his own exhibition at
the fair and over 30 events took place from
tours around the Courtauld to photo
blogging at the Apple Store.
Kallaway's media campaign secured coverage
across national and international media
including features and full pages in:
The Times, The Independent, Financial Times,
Sunday Times Magazine, Evening Standard,
Arena, Esquire, Highlife, Wallpaper, Die
Welt, Der Spiegel, Wall Street Journal,
Art Review, Art & Auction, British Journal
of Photography and Antiques Trade Gazette...to
name a few.
Photo-London reported sales of over £3.2m
and 18,000 visitors over the four
days - a 25 per cent increase on paying
visitors from the previous year.
"You guys were
great! My attitude to public relations has
changed completely! Your enthusiasm for
the project really showed through and your
handling of journalists was excellent".
Daniel Newburg, Director, Photo-London